Marketing & Communications Specialist, Sports Consultant and Author
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Carole Beckford is the Chief Executive Officer of Carole Beckford & Associates and Co-Founder of the Business of Sports Conference. She was the publicist for track and field superstar, Usain Bolt . She is a former President of the Jamaica Volleyball Association and was also the Marketing and Communications Manager of Cricket West Indies..
In this episode, Carole discusses her storied experience within the sporting industry. She discusses her start in Sports Journalism and her time at The Gleaner. She also speaks about her time as an educator in Jamaica and Bahamas.
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She discusses the importance of creating content for athletes in developing their overall brand and documenting their lifestyles. She also speaks about wanting more athletes developing documentaries and how crucial that is for legends such as Brian Lara and regional stars to digitise their journey.
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