Sports Sponsorship and Branding with Andrei Roper
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Brand Manager at Restaurants of Jamaica
In this episode, we get the inside scoop on sponsorship in sport as Dalton and Andrei Roper discuss Sports Sponsorship and Branding in the Caribbean.
The issues and challenges in sponsoring events locally are examined, while Roper also gives advice to sporting entities on how to develop their brands for sponsorship. Roper has twenty years’ experience in marketing, communications, sponsorship and event management, spanning the fields of telecommunications, sports marketing, and sports betting
and gaming. He uses this experience to give us insight into the sporting industry in the region, as well as the way forward.